Build your marketing dream team

Yesterday, Philip and Beth attended another fantastic City Means Business event at Cambridge City Football Club.

This time was a little different, as Philip was the guest speaker.

The theme? Build Your Marketing Dream Team.

A fairly simple concept, but it got everyone thinking about how their different marketing efforts work together to create their overall marketing strategy.

First, guests were asked to define their target client and USP. You can't build your marketing strategy without knowing this.

Then, everyone got this image of a football field, and they had to choose 11 players (marketing efforts) to put on the pitch, and 5 subs (additional marketing efforts). The idea was they had to really think about how each works together, and which works better in which football position.

We then had everyone think about their role within their own marketing. Are they:
- An owner, who oversees everything but delegates the tasks to the manager and other players?
- A manager, who makes sure that everything runs as it should, and manages the day-to-day activities of the team and makes sure they're working together?
- A coach who is hands-on, supporting the team and honing each element to get the best outcome?
- A player who has their specific role and works as part of the team to achieve a common goal?

We then finished by sharing these thoughts and discussing this further, which led to some incredibly insightful conversations.

Thank you, Alice Dewey and Cambridge City Football Club, for inviting us to talk!

Now it's over to you, which marketing activity would be on your marketing dream team, and what role do you play within that team?