Healthier Options



Healthier Options is a local initiative to support small and medium-sized food businesses in parts of Cambridgeshire to make healthier changes to their menu and food preparation. The programme is a collaborative initiative between Cambridgeshire County Council - Public Health, Cambridge City Council, East Cambridgeshire District Council and Fenland District Council.

We were commissioned by the steering group to brand the initiative, creating a fresh and appealing logo, tagline and identity, and to work with a health improvement specialist at Cambridgeshire County Council to design and build the website. We delivered a fully responsive site targeting both businesses and customers with an engaging and clear user experience.

We also produced a range of branded materials to promote membership, such as leaflets, flyers, posters and banners, as well as a suite of printed giveaways including bike seat covers, caps, napkins, stickers and lapel badges.

What we did

  • Logo and identity design
  • Website design and build
  • User-friendly content management system for staff to update
  • Responsive design
  • Design and production of promotional collateral including banners, leaflets and posters
  • Print management

Visit website

Healthier Options has enjoyed and benefited from working with Postscript to develop our brand identity, website and promotional materials. The design of the Healthier Options website is excellent, providing an interesting and creative way of promoting our local initiative. Postscript offers a friendly and professional service, and provides valuable continued support too. A great company to work with.

Helen Reed, Health Improvement Specialist – Nutrition, Public Health Directorate, Cambridgeshire County Council